Like a flight plan, your business has a strategic plan to get you from where you currently are to your designated goal, or you may simply have business objectives that you are trying to accomplish. Along the way you may encounter some headwinds (product problems), traffic congestion (changes in competitive landscape), or unexpected turbulence (regulatory requirements) that could easily get you off your course, delay your arrival or even cause an emergency landing short of your destination. One way to prevent and/or mitigate these undesirable outcomes is to stay connected and tuned into the frequency assigned to you by air traffic control.